Category Archives: General

Being Green for Earth Day (and Beyond)

It’s not easy being green. So sung Kermit the Frog back in 1970. The popular song by Joe Raposo has gotten a lot of mileage over the decades and even though the original intent was introspection of identity and individuality, modern culture has repurposed this line to refer to the environment.

Being green is actually not that hard, but it does take commitment and dedication and as with any cultural changes, the resolve to stay green can be challenging. It’s Earth Day and we figured we’d talk a little about what we’ve done to maintain a neutral carbon footprint on the environment.

1) Going solar.

Solar Panels

Solar Panels by Christoffer Riemer/Wikimedia Commons

The biggest change we made was in 2010. We put forth some money to install a 5.4 KW DC photovoltaic solar system that generates power for us and puts extra electricity back into the grid. The system is somewhat seasonal and we generate a lot more in the summer and somewhat less in the winter, but on average we manage to maintain an annual balance by consuming about the same amount of power as we generate. Our summer excess is banked by our utility company and is credited to us when we use more electricity than we generate in the winter.

Compact Fluorescent Light

Compact Fluorescent Light by Piccolo Namek/Wikimedia Commons

2) Switching to CFL.

In 2009 we made a decision not to buy any more incandescent bulbs. Instead, we only purchased compact fluorescent lights and slowly replaced all of the incandescents as they burned out. Old CFLs consumed 25% the energy that incandescent lights used. Today that number is down to about 17%. The 80% savings in energy usage has gone a long way over the years and CFLs last much, much longer than traditional bulbs!

 

3) Faucets.

 

faucet flow control tip

faucet flow control tip

If you open your faucet and let it run, you’ll be using two to three gallons of water per minute. That’s a lot! The good news is that you don’t have to replace your faucets to conserve water. We upgraded all our faucets with flow control tips that restrict the water flow to one gallon per minute. It sounds like a big change, but you never notice the difference when you are washing your hands. The only time you’re aware of the slower flow rate is when you’re filling a bucket to mop the floors. And that’s okay, because it gives us the opportunity to debate who the lead mopper for the day will be. And you can do the exact same thing in the home with showers by adding flow control showerheads to throttle back water use.

4) Packaging.

 

Shadow, the German Shepherd Dog

Shadow, the German Shepherd Dog

This has probably been the change that our customers noticed the most. We try very hard to recycle packaging by reusing the boxes our vendors send merchandise in. We get tons of boxes from various vendors, usually half filled with styrofoam or peanuts or air blisters or a similar protective material to keep the merchandise safe. If we went the traditional route of tossing these boxes in the trash, we’d need two to three times more trash pickup. And we’d be paying extra to get rid of all that packing. It just doesn’t make sense! Studies show that customers don’t save the boxes. They tend to be thrown away fairly quickly, so the added expense of putting our logo on the side of the box doesn’t go very far, either.

Some of our more astute customers may ask about the occasional hotdog box that ends up being used for packaging. That’s an easy one to explain. On warm summer days we’ll light up the grill in the back and have a little cookout. Hotdogs are a great picnic food and are a favorite year-round treat for our organic security system, Shadow, the German Shepherd Dog.

 

Recycle

Earth Day Recycle

5) Recycling.

 

Of course there are many boxes that we don’t send to our customers. Some of our vendors ship us huge containers that are three or four feet long on the side. Extra cardboard, paper, plastic, glass, metal and the like are all sent to recycling. We find that about 80% of what we would traditionally call trash is actually recyclable materials that can be repurposed, saving landfill space, conserving energy in the process and not draining the natural resources that would otherwise be used to manufacture new products.

 

Most of these environmentally friendly steps are easy to take and don’t require a major capital investment up front, sans the solar system, of course. In retrospect, being green is a pretty easy proposition. We know we won’t save the planet on our own, but every little bit helps. We hope that we gave you some good green ideas to celebrate Earth Day. And we’re always looking for new ideas to help the planet.

Happy Earth Day!

Happy Tax Day!

May your filing result in a refund.
We hope that all of you are finally ready to leave 2013 behind!

Happy Tax Day!

Happy Tax Day!

Are You Still Safe?

Heartbleed

Heartbleed

As if the Target credit card breach four months ago was not enough, we now have another personal data breach to worry about. On Monday, April 7, 2014, an announcement was made that websites using certain versions of OpenSSL cryptographic encryption protocols had a memory handling bug that could be exploited to reveal personal user information, including user names, e-mails, passwords and potentially much, much more. This vulnerability was published on December 31, 2011 and has been used by countless sites for well over two years.

What’s the risk? It’s a hard question to answer. Potentially the bug was not exploited or a particular individual’s data was never directly compromised, so no harm was done. Alternatively, some individual account passwords may have been compromised and someone out there has a list of user names and passwords and can, at their leisure, log into other people’s accounts and access more of their personal information, impersonate them or even access financial or medical records! Overall the risk is probably low, but if you’re the one with compromised information … it’s a lottery you probably don’t want to win.

So what do you need to do? The easy solution is to prevent potential access to your accounts. You can do this very simply by changing your password. The good news is that not all sites have been impacted by this bug, but a lot have and some are very big and popular and could potentially be very harmful. Both Wikipedia and Mashable have published detailed information about the Heartbleed vulnerability and also listed the largest sites that are (and are not) affected. Visit these sites and see where you need to change your password and please do this as soon as you can!

We do have some good news for you. a Snaggy diMe does not use OpenSSL, so we are not vulnerable to Heartbleed. And our payment processor, PayPal, has posted an announcement that they are not subject to this vulnerability either. But we do urge you to check your other service providers and see if you are impacted by Heartbleed.

[whohit]2014-04-10 Are You Still Safe?[/whohit]

Trail of Painted Ponies Design Contest

Remember all those ponies that layer patterns that force you to sit down and take a closer look? This week the Trail of Painted Ponies announced a contest for people who like to confound, an opportunity to create a design within a design, the canvas being the figure of the horse.

The designs should come on the Trotting or Regal pony form only, but you do not need to buy the Paint Your Own Pony kit. You can simply download the application with the pony template and submit your pattern for judging. The contest runs through May 31 with the winning design receiving $500!

Take a quick look at the Trail of Painted Ponies Invitation to Artists with Magical Eyes and enter for an opportunity to win cash and prizes! We’d love nothing more than to brag that one of our customers is an artist on the Trail!

Illusion of the Horse

A design within a design.

[whohit]2014-04-05 Trail of Painted Ponies Design Contest[/whohit]

Happy St. Patrick’s Day!

 

Happy St. Patrick’s Day!

May the luck of the Irish be with you!

Charmed, Trail of Painted Ponies

Charmed, Trail of Painted Ponies

[whohit]2014-03-17 Happy St. Patrick’s Day![/whohit]

 

Winter 2014 Denver Mart Show, part 6 – Goofy Stuff

Goofy stuff is the norm at the Denver Mart. Don’t say that retailers and manufacturers have no sense of humor. Being different is being unique. You stand out. Customers remember you. Other retailers try to emulate you. After all, retailing is very similar to show business. You have to engage the customer, you have to own their attention, you have to convince them to buy from you and not from the guy down the street. It’s all about showmanship.

Imagine being accosted by a six-foot tall pink bunny hauking chocolate. It’s seasonally colored and seasonally flavored. Try some, please. Or being approached by a pair of lounge lizards, selling wildlife statuary. Be careful. Being involved in a conversation with a master showman could result in you placing an order for hundreds of dollars worth of merchandise you’re not sure you can sell. In fact, the merchandise will arrive and you’re not quite sure if you got it from the lizard or the bunny or the leprechaun. Or maybe it was the French maid. Or Colonel Mustard … in the Expo Hall, with a pen.

Easter Bunny at Denver Mart

Easter Bunny at Denver Mart

Lounge Lizards at Denver Mart

Lounge Lizards at Denver Mart

 

 

 

 

 

 

 

 

 

Retailers are funny people. They know humor sells. Bears eating tourists is in this year. And here in Colorado this year is a great time to remind everyone that marijuana is now legal. The box looks like a Colorado license plate and comes with after-smoking mints. We never got to look at the back of the tin to see if there was a disclaimer, but it is illegal to smoke dope and drive.

More Tourists

More Tourists

Get High in Colorado

Get High in Colorado

 

 

 

 

 

 

 

 

 

New this year was the guy who makes the dummies you find in old time stores. The fortuneteller, the old miner, the grim Indian, the creepy butler, the menacing werewolf. Some of them are animatronic and will interact with you. Some can be operated via remote control. They are perfect if you own a carnival or an antique store or are perhaps are looking at starting your own haunted house attraction. We should have gotten a picture of these, but somehow the opportunity was missed.

At least the cute animals are still in style. We understand cute animals.

Llama

Llama

[whohit]2014-03-01 Denver Mart part 6 – Goofy Stuff[/whohit]

Winter 2014 Denver Mart Show, part 5 – Calling Wolf

 

Call of the Wolf

Call of the Wolf, pack 20

Westland Giftware announced the winter 2014 Call of the Wolf pack back in January, but we have not had an opportunity to see it first hand until the Denver Market show. The Call of the Wolf series has been one of the cornerstone lines for Westland since its release in July 2004. That’s right, the winter 2014 pack is the 20th set, adding to a total of 103 wolves in the series.

Western (European) lore of the wolf paints it as an aggressive predator and an opportunistic killer. It is a villain in childhood tales and a shape shifter in the night, stalking humans. The ironic truth is that even though wolves are accomplished predators, very seldom do they attack humans and never because they view humans as food. Wolf aggression against humans is defensive or territorial as the animals fight for their own survival.

Howling Moon

Howling Moon

American Indians have a distinctly different view of wolves, one of admiration and respect. A wolf is a protector, representing power and courage, and a member of a strong tribal community that acts as one and takes care of their own. It is this Native American view of wolves that Westland Giftware used to inspire the Call of the Wolf product line and it is this view that the public used to embrace the very successful series.

The Denver Mart show was also an opportunity for us to sit down with the product line representatives to discuss the series and the direction it is taking. Westland has high hopes for the continued success of the Call of the Wolf line. In the discussion we mentioned that what we would love to see in the future of this line is a “Paint Your Own Wolf”, akin to the popular Paint Your Own Pony, Paint Your Own Mustang, Paint Your Own Cow and Paint Your Own Weiner sets. Call of the Wolf is the last of the Westland major product lines that does not have a Paint Your Own kit and we firmly believe that this would be a very popular expansion of the series. In the very least, the idea was popular. A lot of eyes lit up in the room when the proposal was made.

We look forward to more great products to come from Westland Giftware in this popular line.

[whohit]2014-02-28 Denver Mart part 5 – Calling Wolf[/whohit]

Winter 2014 Denver Mart Show, part 4 – Using Your Senses

One of the opportunities that a trade show gives us is the ability to catch up on the news about our popular product lines and see previews of what print advertising is promising. Astonishing as it may sound, news from manufacturers can be hard to come by and trade shows are a great opportunity to corner product representatives and get some up to date gossip.

Horse of a Different Color, Winter 2014 Herd

Horse of a Different Color, Winter 2014 Herd

We mentioned in a previous blog that we saw the new set of Horse of a Different Color at the WESA show in January and at the Denver Mart show we had the opportunity to see these pieces again, ahead of their official release in March. Retailers and shopkeepers are very much like consumers. We’ll get a glossy flyer from the manufacturer or, these days, a matte digital photograph in e-mail, and we are left wondering “what does that thing really look like?” Until you actually hold the piece in your hand, you don’t know what it really feels like, what the true colors are and rotating the piece to face the other way provides a completely different perspective.

Advertising images lack general sensory input. We’ve had customers complain because a piece they bought was not colored the same way as the one shown in the advertising. It does not happen often, but sometimes a manufacturing decision is made to change the color of an element in a figurine and the final product does not have the same look as the original. Bells or beads attached to a figurine make sound and create a completely different sensation than a picture. Even touch is a significant factor as the texture of the figurines varies widely, from gloss to smooth to rippled to textured. We have seen the surface of a figurine be the deciding factor in a purchasing decision. And there is smell. There are paints and glues that make items far less desirable until they have had a chance to fully air out. And then there are general differences in pieces that no one has any control over. Remember, while the figurines are all machine molded, they are also all hand finished. Fine detail may vary. The placement of accessories may be just a touch different. Even things like feathers or flare may be oriented differently, based on how they were attached, how much glue was applied and how the piece was set down to dry.

In the age of internet shopping, we understand consumer concerns about making a purchase. We always talk about judging a book by its cover, but in reality an element of the purchase is the deep desire to flip the cover open and read a few lines.

Trade shows provide us an opportunity to see new releases ahead of their official street date and gives us a chance to more clearly speak to what our customers are interested in purchasing. In a way, this is an opportunity for the retailers to do a little window shopping and develop a sense for the products they intend to carry.

[whohit]2014-02-27 Denver Mart part 4 – Using Your Senses[/whohit]

Winter 2014 Denver Mart Show, part 3 – Training Opportunities

Attending the Denver Mart is not just an opportunity to identify upcoming market trends and place orders for new merchandise to carry, but also a chance for retailers to grow personally through seminars about various aspects of the retail business.

Merchandise Magic … Three for One by Laura Lee Ullrich

Merchandise Magic … Three for One by Laura Lee Ullrich

At this show we picked two training sessions to attend in between appointments with vendors. The first was Merchandise Magic … Three for One by Laura Lee Ullrich, an experienced retailer from Montana. Laura’s presentation was on display merchandising. Very much like anything else, the first glance at a store makes an impression and if the display is a disorganized mess, the customer may simply chose not to shop there. First impressions in retail can very easily make or break a sale and those first impressions are not of the sales people. Those first impressions come from the window display or a first glance inside a store. We’ve all been to stores that immediately attract you by their display and to stores where peeling paint and debris are the highlights of the display window.

Laura’s presentation included a single set of merchandise and focused on three different ways to display it, augmenting the display with seasonal items that made the merchandise attractive and current. It was an interesting and innovative way to look at displays, but as we were walking out of the presentation, we were joking that this was a lesson on repackaging last season’s unsold merchandise for the upcoming season.

Getting Started with Constant Contact by Zak Barron

Getting Started with Constant Contact by Zak Barron

The second seminar was by Constant Contact’s Zak Barron, titled Getting Started with Constant Contact. Zak spoke about the benefits of using Constant Contact, an internet mailing list solution, to stay in touch with customers. This was really a lengthy infomercial about what Constant Contact has to offer and how it’s used, complete with a software demonstration. We’ve seen Zak speak about social media in retail a couple of years ago and it was a very sharp, well thought out presentation. This round did not come close to matching the existing expectations.

Seminars, by their nature, come with hits and misses, but it’s important to remember that retail is a much diversified field and specifics are not universal across all retail businesses. One of the important takeaways from these sessions is to think critically about how the business is being run and what efficiencies can be found to make it a better place.

As a rule, customer response is the key benchmark to running a great business. Customers have a way of telling retailers what works and what doesn’t. The goal for retailers is to learn to listen to their customers and deliver the services and products that customers want. It’s a very old lesson in the retail world, but one that is always topical and always important to retail success. We do believe this message and our goal is to respond to every single comment and concern from our customers. It’s a promise that we have to keep in order to continue to serve all of you.

[whohit]2014-02-26 Denver Mart part 3 – Training Opportunities[/whohit]